It was cold winter in Lahore; at my business school heated discussion on branding the country dominated the class. Discussion was about the global product positioning and the image of a country. Consumer’s product preference is dominated by many factors but the image of exporting country is also important.
Discussion followed by various video clips developed by tourism authorities such as Malaysia Truly Asia and Incredible India. For a while class discussed, what if we develop a video showing Amazing Pakistan to the world. Class was all in the favor of branding country but I was the only skeptic. My question was simple, when ground reality in Pakistan is different, terror attacks, suicide bombing, extremists and jingoistic media creating hatred all around, how we can fool people through creating a false image of peaceful and amazing Pakistan.
First we need to fix the basics then talk of inviting people. Being Karachiite, I hardly feel secure on the busy streets, what to talk of inviting foreigners!!!!
During my last exchange program trip to over 5 states in US, I heard unstopped praise of India, its culture, food, movies and history, so was the case during my interactions in Tokyo.
We may blame others for our plight and sit around do nothing but people face the bitter reality.
Today its Holi and whole world is glued to India, I came across this heading in a UK newspaper “From the lavish scenes of Bollywood to the rich spectrum of their cuisine, no other country in the world celebrates colors like India”.
We are a confused nation, trying to Islamize whole world, becoming more Arab than Arabs; most of us do not know the historical facts, nationhood is teetering at the brink of disaster. Be it NWFP or Balochistan, Urban Karachi or Lahore, insecurity is all around.
Can we think of positioning Pakistan????