Sunday, April 11, 2010

Diamonds are Forever!!!

Diamonds are forever, an advertisement tag line of DeBeers, a famous Diamond mining and marketing firm.

No doubt, diamonds are precious, show uniqueness, relationship, love and bonding. A diamond as present always brings happiness.

However, Chinese women segment surprised me, today I came across an interesting advertisement, to Chinese women it is an insult or considered rude if a guy gives them diamond as present and to them its vulgar display of money and power. Chinese women think that they are capable of buying expensive and precious things themselves, no matter how rich or poor a girl is!!!
They want to be successful, independent and treated equally with respect.

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