Wednesday, September 3, 2008

Google; Changing the Nature of Internet Browsing

I came across an interesting read, yet another example of innovative strategy, changing the nature of internet browsing through offering browser (Google Chrome) in over 40 languages.
“Browser wars? On steroids. When Google (GOOG) announced on Sept. 1 that it was releasing its own Web browser, Chrome, the immediate buzz was that the bruising battles over browser domination, played out between Netscape and Microsoft (MSFT) in the late 1990s, were back on.

Google, though, has much bigger ambitions. The goal, say Google execs, is not merely to win share of an existing market, but to change the very nature of Internet browsing—and the way we use computers. If Chrome works as planned, it will lead much of computing from the desktop—Microsoft's domain—toward remote data centers. These, in Google's lingo, are known as the "cloud." Google runs the biggest and most efficient data centers on earth, and moving much of the world's computing from desktops into its clouds is the heart of the company's strategy. "Google really believes the future of the Web is running applications on the Web," says Danny Sullivan, who runs Calafia Consulting, a Web consulting firm. "They want to be leading the charge."

As this battle commences, Microsoft enjoys a towering head start. Its Internet Explorer dominates the browser market, with 75% share. And Microsoft is launching its latest upgrade, IE8, which is loaded with new features. Google's Chrome, by contrast, appears bare-bones. Its power, say Google engineers, will come from its ability to run applications faster and more securely, especially those hosted outside the PC, on the cloud. Unlike Google's top-secret search algorithms or the proprietary software it uses to carry out its searches, Chrome was born as an open-source syste”

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